Holding Your Business Back?

Accelerate Revenue with Our Proven Growth Strategies

We are the game changers for scaleups and midmarket businesses that are on the cusp of growth.

Join 60+ companies worldwide that have trusted us to elevate their growth journey.

Read About Our Customer Success
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Holding Your Business Back?

Accelerate Revenue with Our Proven Growth Strategies

We are the game changers for scaleups and midmarket businesses that are on the cusp of growth.

Join 60+ companies worldwide that have trusted us to elevate their growth journey.

Read About Our Customer Success
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Stagnant Sales?

Accelerate Revenue with Our Proven Growth Strategies

We are the game changers for scaleups and midmarket businesses that are on the cusp of growth.

Join 60+ companies worldwide that have trusted us to elevate their growth journey.

Read About Our Customer Success
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Stagnant Sales?

Accelerate Revenue with Our Proven Growth Strategies

We are the game changers for scaleups and midmarket businesses that are on the cusp of growth.

Join 60+ companies worldwide that have trusted us to elevate their growth journey.

Read About Our Customer Success
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Grow Revenue.
Scale Organisation.

Our growth consulting experience spans India, the Middle East, ASEAN, ANZ, Europe, and the USA, empowering businesses to scale, thrive, and sustain growth.

Our tailored growth strategies have delivered outstanding results worldwide, including a 4.5x revenue surge for an IT services client in just 24 months.

Read the Customer Story

Trusted by Industry Leaders and Innovators

Customers especially like our collaborative approach. 

Shankar Morwal

  • CTO And Founder,
  • HabileLabs

We are extremely grateful for the unwavering support and collaboration from CUSP Services and Rajeev Karkhanis throughout our AWS Competency journey. Their deep expertise in AWS programs, hands-on guidance during audits, and proactive assistance in documentation and technical validation played a pivotal role in helping us achieve multiple AWS Competencies.

Beyond their technical support, we truly appreciate their approachability, responsiveness, and dedication, which made the entire process smooth and enjoyable. This partnership has been invaluable, and we look forward to achieving many more milestones together

 

Raj Sundaram

  • Co-Founder & CEO,
  • HexaCorp

It’s been a privilege to have Sam Baba and Cusp Services as strategic advisors and growth partners to HexaCorp. Their impact on our journey extends far beyond sales enablement—they’ve been instrumental in helping us shape our vision to grow 10X over the next five years.

 

Kaushik Srinivasan, CFA

  • Co-Founder,
  • eMudhra

Sam has been a great mentor and coach in helping eMudhra narrow its focus on a partner led growth strategy. This has started working wonderfully well for us. He worked extensively with our team to help them navigate the large partner ecosystem, figure out what’s important and what’s not and how to drive closures. A true partner to any high growth organization needing an external consultative sounding board!

Tushar Ratanghayra

  • COO,
  • Manorama Infosolutions Pvt. Ltd.

It gives me pleasure to recommend Sam as an organisational leadership coach / mentor to the leadership members.

I have known him while working closely with him during the #100 Days engagement his organization @CUSP had with Manorama Infosolutions.

 

Dr. Santosh Pawar

  • CBO,
  • Manorama Infosolutions Pvt. Ltd.

I had the opportunity to engage with MB Sam and his firm, CUSP, for Partner Transformation Program and Revenue Growth Coaching — and the experience has been both insightful and outcome-driven. Sam’s strategic clarity, coupled with CUSP’s structured frameworks, helped us rethink our approach to scaling and executing high-impact growth initiatives.

 

Nilesh Vaghela

  • Founder & CEO,
  • Electromech

CUSP’s tailored approach, deep industry insights, and unwavering support have empowered us to navigate challenges, seize opportunities, and drive meaningful growth. Thanks to Partner Transformation Plan, we’re now better equipped to adapt to changing market dynamics, forge stronger partnerships, and achieve our long-term objectives. Highly recommended for any organization looking to transform and thrive in today’s competitive landscape!​

Giridhar V

  • Founder & CEO,
  • NuvePro

Joseph, Rajeev and Sam are eminently knowledgeable folks in Sales, Marketing and GTM. Their wealth of experience working with corporates helps position an ISV for success. I would recommend their services for any ISV that is looking for a foot hold in Enterprise software market.​

Kai Karlstrom

  • Head of Growth,
  • Think-it​

The team at CUSP was fantastic. What stood out was their availability and willingness to work with us throughout the whole engagement, feeling a genuine collaboration and partnership from day one.​

Jim Mathew

  • CEO,
  • StarOne IT

The guidance our team received from CUSP during the PTP and beyond has been superlative and looking back I can say with conviction that both Joseph & Rajeev helped our team navigate through uncharted waters, find wind in our sails and truly accelerate our AWS Cloud business. The programme has been a big deal for us as over the last six months, we have been able to win and deliver some marque first of a kind mega Cloud deals with AWS and also establish StarOne IT as one of the trusted AWS partners in the country.​

Umesh Shah

  • Director,
  • Orient Technologies

They come with a lot of experience which helps understand the directional change required for a growing organization​

Vikas Bhonsle

  • CEO,
  • Crayon India

Joseph and the entire CUSP team, I complement all of you for the relentless pursuit with Crayon in trying to get alignment between us and the AWS team. I know this journey has not been easy for you but you have been kind enough to extend the program to ensure some tangible value for Crayon and AWS. Many thanks for the same. There have been some great learnings for us which I am sure will help us grow the business in the months to come. You have enabled us to start on a segment of the market hitherto untouched by us. And that’s a clear upside for Crayon.​

Raj Kamal Singhal​

  • COO,
  • Hitachi Systems India​

The efforts put into enhancing our credentials within Hyperscale environments and elevating them to the next level have been commendable. Moreover, your contributions in establishing robust processes, aiding in business plan development, and more have significantly shaped our success. The commitment to excellence and professionalism displayed by the CUSP team has not gone unnoticed. Your positive impact on Hitachi System India’s Cloud BU is deeply appreciated.​

Our Solution Offerings

ReFine

Business Planning and Execution

Ready to turn your vision into reality? We'll help by defining and refining your business plan for measurable success.

Explore Service

RevUp

Grow Revenues, Grow Fast

Want to build a revenue roadmap that drives real growth? We're here to help you change gears and make that dream a reality.

Explore Service

ReCode

Grow Your Cloud and Data/AI Business

Want to grow your Cloud and Data/AI services? We're here to help you code the complete design, and develop your Cloud and Data/AI practice.

Explore Service

ReBuild

Building Your Dream Team

Want to unlock the full potential of your organisation? We're here to assist in building your team and helping them shine.

Explore Service

ReCharge

Ignite Your Partner Network

Ready to expand your reach and boost your revenue growth? Let's grow your partner ecosystem together.

Explore Service

ReWire

Make Your Business Run Better

Want to make your company work smoother? We're here to help with Operational excellence.

Explore Service

Our Solution Offerings

ReFine

Business Planning
and Execution

Ready to turn your vision into reality? We'll help by defining and refining your business plan for measurable success.

Explore Service

RevUp

Grow Revenues,
Grow Fast

Want to build a revenue roadmap that drives real growth? We're here to help you change gears and make that dream a reality.

Explore Service

ReCode

ReCode: Grow Your Cloud and Data/AI Business

Want to grow & boost your Cloud and Data/AI services? We're here to help you code the complete design, develop your Cloud and Data/AI practice, and sell better.

Explore Service

ReBuild

Building Your
Dream Team

Want to unlock the full potential of your organisation? We're here to assist in building your team and helping them shine.

Explore Service

ReCharge

Ignite Your
Partner Network

Ready to expand your reach and boost your revenue growth? Let's grow your partner ecosystem together.

Explore Service

ReWire

Make Your Business
Run Better

Want to make your company work smoother? We're here to help with Operational excellence.

Explore Service

Featured Market Researches

Malaysia Public Sector Market Opportunity Analysis 2025–2028: A Strategic Guide for AWS Partners

Malaysia is accelerating toward becoming Southeast Asia’s most digitally progressive nation. With a projected digital economy contribution of 25.5% to GDP by 2025, the country is fostering rapid transformation across government, education, healthcare, and defense.

This whitepaper provides a strategic roadmap for AWS partners to navigate and capitalize on Malaysia’s digital surge through 2025–2028

Learn More

CUSP is an Authorised Partner for AWS PTP Programs worldwide

The AWS Partner Transformation Program (PTP) is a vital initiative to help partners build successful AWS Cloud businesses and scale.

Read More

Tune into Growth

Listen to Actionable Strategies that Fuel Sustainable Growth.

Listen Now!

What’s Different About Us

Partner with us for hands-on support, practical expertise, and actionable insights delivered collaboratively.

About Us

Expertise

"Beyond textbook solutions."
We blend deep expertise with hands-on success stories. Our solutions are battle-tested and practical. We turn industry insights into measurable wins.

Collaboration

"Your success is a team sport."
We seamlessly integrate with your organization's DNA. We build capabilities that stick and transfer knowledge that lasts. Your team grows stronger with every step.

Synergistic Outcomes

"1 + 1 = 3. That's our math."
We create impact that multiplies across your business. Our approach triggers chain reactions of improvement. Today's solutions power tomorrow's growth.

Strategy

"Simple beats smart."
We make the complex crystal clear. We target what truly moves your business forward. Every plan comes ready to execute.

Complexity

"Chaos meets its match."
We tackle your toughest business puzzles head-on. We simplify without losing sight of the big picture. Turn uncertainty into opportunity.

Clear Direction

"No more 'what next' moments."
We deliver clarity that drives action. Your path forward becomes obvious. Every solution fits your team's strengths.

Our Valued Clients

We work closely with your team every step of the way, turning strategy into reality with hands-on support to achieve your scale and revenue growth goals.

Siva

CEO, PowerUP

Ramprasad Sanjeevi

Director, iNube

Jeevan Dongre

CEO, Antstack.io

Balasubramanian Krishnan

CEO, Nuveda

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Time to RevUp the engine?

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Insights reveal strategies and opportunities to boost income and financial performance.

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Episode Transcript

CUSP
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