Most emerging enterprises treat their biggest customers like any other account. The result?
Without structured Key Account Management (KAM), growth potential gets lost.
This free Key Account Management web app helps you instantly measure how ready your company is to grow through key accounts.
By completing the Key Account Management Maturity assessment, you’ll get clarity on:
Are you focused on the right customers?
How much of your customer’s wallet are you really winning?
Do you have the right ownership and support?
Are you tracking value beyond revenue?
Can your top customers become platforms for 2x–3x growth?
Do customers see you as a vendor or a strategic advisor?
Your answers will show where you stand- Survivor, Explorer, Builder, or Strategist- and what you must do to optimize your Key Account Management Roadmap.
For founders, sales leaders, and account managers in emerging enterprises, Key Account Management is not optional; It’s the difference between staying a delivery vendor and becoming a long-term growth partner.
This tool gives you a quick, evidence-based starting point to build stronger, more profitable customer relationships.
Customers especially like our collaborative approach.Â
The collaboration between Phoenix and CUSP on the Partner Transformation Program (PTP) has been highly valuable in accelerating our AWS go-to-market maturity. CUSP brought a structured, insight-led approach, helping us strengthen our sales capability through targeted enablement, while also shaping clearvalue propositions aligned to our key verticals. Their frameworks and guidance enabled stronger alignment with AWS, driving more focused joint GTM initiatives and a clearer roadmap for growth. The engagement has left us with practical tools, enhanced internal capability, and a solid foundation to scale our AWS business moving forward.
Working with CUSP and participating in the planning process and subsequent 100 day execution period has allowed us to be clear, specific and intentional in our approach to AWS and to strengthen our go to market position and work more strategically with AWS Sales people
They come with a lot of experience which helps understand the directional change required for a growing organization
CUSP provides excellent services if you are looking to grow your business strategically. They are the experts who works with you to grow your complete ecosystem from Leadership, Sales to Technical expertise.
The team at CUSP was fantastic. What stood out was their availability and willingness to work with us throughout the whole engagement, feeling a genuine collaboration and partnership from day one.
It’s been a privilege to have Sam Baba and Cusp Services as strategic advisors and growth partners to HexaCorp. Their impact on our journey extends far beyond sales enablement—they’ve been instrumental in helping us shape our vision to grow 10X over the next five years.
Sam has been a great mentor and coach in helping eMudhra narrow its focus on a partner led growth strategy. This has started working wonderfully well for us. He worked extensively with our team to help them navigate the large partner ecosystem, figure out what’s important and what’s not and how to drive closures. A true partner to any high growth organization needing an external consultative sounding board!
CUSP’s tailored approach, deep industry insights, and unwavering support have empowered us to navigate challenges, seize opportunities, and drive meaningful growth. Thanks to Partner Transformation Plan, we’re now better equipped to adapt to changing market dynamics, forge stronger partnerships, and achieve our long-term objectives. Highly recommended for any organization looking to transform and thrive in today’s competitive landscape!​
The team at CUSP was fantastic. What stood out was their availability and willingness to work with us throughout the whole engagement, feeling a genuine collaboration and partnership from day one.​
The efforts put into enhancing our credentials within Hyperscale environments and elevating them to the next level have been commendable. Moreover, your contributions in establishing robust processes, aiding in business plan development, and more have significantly shaped our success. The commitment to excellence and professionalism displayed by the CUSP team has not gone unnoticed. Your positive impact on Hitachi System India’s Cloud BU is deeply appreciated.​
