Becoming an AWS-validated partner isn’t just a badge — it’s your gateway to bigger deals, stronger customer trust, and marketplace leadership.
But the path to Service Delivery Programs (SDPs) and Competency Certifications can be complex…Until now.
The AWS Competency Compass™ is your free, simplified, and powerful quick-reference tool — designed to help AWS Partners like you navigate the process confidently, avoid common pitfalls, and fast-track success.
Everything you need — timelines, documents, checklists, insider tips — all in one place.
No more hunting across different AWS pages. Access step-by-step guidance for every SDP and Competency track.
We break down AWS processes into clear, actionable steps — so you know exactly what to do and when.
Never miss a document again. Use our checklists to stay organized, prepared, and audit-ready.
Understand what happens when — so you plan submissions and validations with precision.
Learn from the experience of hundreds of partners. Avoid mistakes that derail most applications.
Created for the AWS Partner community to accelerate your growth without any cost.
Customers especially like our collaborative approach.
Working with Sam, over a period of time, I see myself as a highly changed entrepreneur. I started thinking big, forecasting things and prepare for failure. Sam brings to the table a fantastic mentorship program. I can vouch for that, because I built a company and exited with 7x valuation in just four years. Sam played a very major role in this whole process.
If you’re looking for someone who brings in massive experience in business processes, in organization design; if you want someone who can push you out of your comfort zone, listen to you carefully and coach you and help you realize what you could actually do, you should look at speaking to Sam.
A mutual friend introduced me to Sam, and I initially wanted to learn the art of storytelling. Six months later, I walked away with much more. Sam helped me understand the sales and marketing channels that matter, gain visibility into my business, and sharpen my value proposition. What I value most is how CUSP taught me to empathize with buyers and see the entire customer journey through their eyes. I won’t spoil the rest—work with CUSP and discover it for yourself.
The collaboration between Phoenix and CUSP on the Partner Transformation Program (PTP) has been highly valuable in accelerating our AWS go-to-market maturity. CUSP brought a structured, insight-led approach, helping us strengthen our sales capability through targeted enablement, while also shaping clearvalue propositions aligned to our key verticals. Their frameworks and guidance enabled stronger alignment with AWS, driving more focused joint GTM initiatives and a clearer roadmap for growth. The engagement has left us with practical tools, enhanced internal capability, and a solid foundation to scale our AWS business moving forward.
Working with CUSP and participating in the planning process and subsequent 100 day execution period has allowed us to be clear, specific and intentional in our approach to AWS and to strengthen our go to market position and work more strategically with AWS Sales people
They come with a lot of experience which helps understand the directional change required for a growing organization
CUSP provides excellent services if you are looking to grow your business strategically. They are the experts who works with you to grow your complete ecosystem from Leadership, Sales to Technical expertise.
The team at CUSP was fantastic. What stood out was their availability and willingness to work with us throughout the whole engagement, feeling a genuine collaboration and partnership from day one.
It’s been a privilege to have Sam Baba and Cusp Services as strategic advisors and growth partners to HexaCorp. Their impact on our journey extends far beyond sales enablement—they’ve been instrumental in helping us shape our vision to grow 10X over the next five years.
Sam has been a great mentor and coach in helping eMudhra narrow its focus on a partner led growth strategy. This has started working wonderfully well for us. He worked extensively with our team to help them navigate the large partner ecosystem, figure out what’s important and what’s not and how to drive closures. A true partner to any high growth organization needing an external consultative sounding board!
CUSP’s tailored approach, deep industry insights, and unwavering support have empowered us to navigate challenges, seize opportunities, and drive meaningful growth. Thanks to Partner Transformation Plan, we’re now better equipped to adapt to changing market dynamics, forge stronger partnerships, and achieve our long-term objectives. Highly recommended for any organization looking to transform and thrive in today’s competitive landscape!
The team at CUSP was fantastic. What stood out was their availability and willingness to work with us throughout the whole engagement, feeling a genuine collaboration and partnership from day one.
The efforts put into enhancing our credentials within Hyperscale environments and elevating them to the next level have been commendable. Moreover, your contributions in establishing robust processes, aiding in business plan development, and more have significantly shaped our success. The commitment to excellence and professionalism displayed by the CUSP team has not gone unnoticed. Your positive impact on Hitachi System India’s Cloud BU is deeply appreciated.
