Introducing the Signal

Signal is a simple AI-powered thought leadership engine built for B2B leaders.

Signal

The Problem

Most ideas sit in drafts. At times, posting is random. There’s a lack of a well-structured plan.

  • Weak top-of-funnel
  • Unpredictable inbound
  • Prospects who don’t fully trust you until late in the sales cycle

Inbound works when you demonstrate E-A-T: Expertise. Authority. Trust. Consistently. That’s what builds faster trust and better-qualified leads.

So we built CUSP Signal

Signal is a simple AI-powered thought leadership engine built for B2B leaders.

What it does:

  • Analyzes your website to understand what you do and who you serve
  • Generates strategic content themes
  • Builds a 12-week execution calendar
  • Supports short-form and long-form
  • Produces copy-ready, well-formatted content
Signal

At the heart of it is CRAFT

CRAFT combines context + prompt engineering. 

What should we write about?

How do we plan for a quarter?

How do we balance formats?

How do we make it structured and SEO-ready?

Growth Aspirations

The business outcome:

Consistent authority

Better inbound

Faster trust

Why It Matters

  • You don’t have an expertise problem.
  • Maybe you have a visibility problem.
  • Most B2B firms we work with are sharp at solutioning and delivery.
  • But content is inconsistent.

This tool gives you a quick, evidence-based starting point to build stronger, more profitable customer relationships.

Trusted by Industry Leaders and Innovators

Customers especially like our collaborative approach. 

Shankar Morwal

  • CTO And Founder,
  • HabileLabs

We are extremely grateful for the unwavering support and collaboration from CUSP Services and Rajeev Karkhanis throughout our AWS Competency journey. Their deep expertise in AWS programs, hands-on guidance during audits, and proactive assistance in documentation and technical validation played a pivotal role in helping us achieve multiple AWS Competencies.

Beyond their technical support, we truly appreciate their approachability, responsiveness, and dedication, which made the entire process smooth and enjoyable. This partnership has been invaluable, and we look forward to achieving many more milestones together

 

Raj Sundaram

  • Co-Founder & CEO,
  • HexaCorp

It’s been a privilege to have Sam Baba and Cusp Services as strategic advisors and growth partners to HexaCorp. Their impact on our journey extends far beyond sales enablement—they’ve been instrumental in helping us shape our vision to grow 10X over the next five years.

 

Kaushik Srinivasan, CFA

  • Co-Founder,
  • eMudhra

Sam has been a great mentor and coach in helping eMudhra narrow its focus on a partner led growth strategy. This has started working wonderfully well for us. He worked extensively with our team to help them navigate the large partner ecosystem, figure out what’s important and what’s not and how to drive closures. A true partner to any high growth organization needing an external consultative sounding board!

Tushar Ratanghayra

  • COO,
  • Manorama Infosolutions Pvt. Ltd.

It gives me pleasure to recommend Sam as an organisational leadership coach / mentor to the leadership members.

I have known him while working closely with him during the #100 Days engagement his organization @CUSP had with Manorama Infosolutions.

 

Dr. Santosh Pawar

  • CBO,
  • Manorama Infosolutions Pvt. Ltd.

I had the opportunity to engage with MB Sam and his firm, CUSP, for Partner Transformation Program and Revenue Growth Coaching — and the experience has been both insightful and outcome-driven. Sam’s strategic clarity, coupled with CUSP’s structured frameworks, helped us rethink our approach to scaling and executing high-impact growth initiatives.

 

Nilesh Vaghela

  • Founder & CEO,
  • Electromech

CUSP’s tailored approach, deep industry insights, and unwavering support have empowered us to navigate challenges, seize opportunities, and drive meaningful growth. Thanks to Partner Transformation Plan, we’re now better equipped to adapt to changing market dynamics, forge stronger partnerships, and achieve our long-term objectives. Highly recommended for any organization looking to transform and thrive in today’s competitive landscape!​

Giridhar V

  • Founder & CEO,
  • NuvePro

Joseph, Rajeev and Sam are eminently knowledgeable folks in Sales, Marketing and GTM. Their wealth of experience working with corporates helps position an ISV for success. I would recommend their services for any ISV that is looking for a foot hold in Enterprise software market.​

Kai Karlstrom

  • Head of Growth,
  • Think-it​

The team at CUSP was fantastic. What stood out was their availability and willingness to work with us throughout the whole engagement, feeling a genuine collaboration and partnership from day one.​

Jim Mathew

  • CEO,
  • StarOne IT

The guidance our team received from CUSP during the PTP and beyond has been superlative and looking back I can say with conviction that both Joseph & Rajeev helped our team navigate through uncharted waters, find wind in our sails and truly accelerate our AWS Cloud business. The programme has been a big deal for us as over the last six months, we have been able to win and deliver some marque first of a kind mega Cloud deals with AWS and also establish StarOne IT as one of the trusted AWS partners in the country.​

Umesh Shah

  • Director,
  • Orient Technologies

They come with a lot of experience which helps understand the directional change required for a growing organization​

Vikas Bhonsle

  • CEO,
  • Crayon India

Joseph and the entire CUSP team, I complement all of you for the relentless pursuit with Crayon in trying to get alignment between us and the AWS team. I know this journey has not been easy for you but you have been kind enough to extend the program to ensure some tangible value for Crayon and AWS. Many thanks for the same. There have been some great learnings for us which I am sure will help us grow the business in the months to come. You have enabled us to start on a segment of the market hitherto untouched by us. And that’s a clear upside for Crayon.​

Raj Kamal Singhal​

  • COO,
  • Hitachi Systems India​

The efforts put into enhancing our credentials within Hyperscale environments and elevating them to the next level have been commendable. Moreover, your contributions in establishing robust processes, aiding in business plan development, and more have significantly shaped our success. The commitment to excellence and professionalism displayed by the CUSP team has not gone unnoticed. Your positive impact on Hitachi System India’s Cloud BU is deeply appreciated.​

We’re inviting a select group to test it.

What to do next:

  • Run your company through “Signal” 
  • Generate a 12-week plan
  • Publish a few pieces
  • Track engagement and inbound
  • Share feedback


If top-of-funnel growth matters to you, this is worth trying. 

Let’s build your signal!

Signal

Signal

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About this Podcast

Episode Transcript

CUSP
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