How to build a “customer first” organisation?

Customers are more independent and more informed.
You would have sensed that customers are becoming very impatient, wanting to do more with less.
Going by some of the past experiences, they have also become less trusting of businesses.

They have power at their fingertips: they share their dissatisfaction widely and loudly, and they can easily choose one of your many competitors.

But they’re also your greatest source of growth.

Many organisations leverage referrals and customer testimonials to grow the business.

𝑨𝒏𝒅 π’šπ’†π’• π’Žπ’‚π’π’š π’ƒπ’–π’”π’Šπ’π’†π’”π’”π’†π’”, π’˜π’‰π’Šπ’π’† π’•π’‰π’†π’š π’”π’‚π’š π’•π’‰π’†π’š 𝒂𝒓𝒆 π’„π’–π’”π’•π’π’Žπ’†π’“-π’‡π’Šπ’“π’”π’•, 𝒂𝒓𝒆 π’‚π’„π’•π’–π’‚π’π’π’š π’„π’–π’”π’•π’π’Žπ’†π’“ … π’†π’—π’†π’π’•π’–π’‚π’π’π’š!

What are the tenets of a β€œcustomer-first” company?

HubSpot co-founder Dharmesh Shah and his team penned the guiding principles in a β€œCustomer Code” document.

Here are the 10 tenets of the β€œCustomer Code” summarised for your reference.

#strategy #customercentricity #customerexperience #customerfirst #business #growth #leadership #culture #reference #share #hubspotlife

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