How Becoming an AWS Managed Services Partner can Unlock Long-Term Opportunities

AWS MSPs or AWS Managed Services Providers are organizations that provide end-to-end AWS solutions to customers at any stage of the cloud journey, including planning and design, building and migration, operations and support, and automation and optimization.  

AWS MSP Partners have expertise in helping customers assess, migrate, deploy, optimize, and manage their solutions on the AWS cloud. From designing and building underlying infrastructure to optimizations and reporting, AWS MSPs manage the entire spectrum of services needed by the customers.   

Getting recognized as an AWS MSP partner is of greater prominence and prestige for any organization. It is a badge of excellence in providing AWS services that help build customer trust. MSPs have a crucial role in leading and promoting cloud adoption across industries and facilitating successful migrations. 

AWS gives the MSPs get a lot of benefits such as AWS MSP webpage listing, AWS Partner Solutions Finder (PSF) priority listing, and access to the MDF Funds and MAP funding access. The MSP tag further boosts the service provider’s s visibility and reach in the crowded cloud market. Naturally, the AWS MSP designation is highly competitive and highly sought after. 

AWS ensures the bar for MSP certification is set a notch higher, and aspiring (and existing) partners are required to demonstrate their AWS competency every year in a comprehensive 2-day audit. This appraisal is regulated by a list of requirements that AWS publishes twice a year, called the AWS MSP requirement checklist. Partners should adhere strictly to the list and provide documents, case studies, and evidence validating their AWS proficiency. 

Why do Enterprises Need to Hire MSPs?

Major cloud platforms like AWS provide built-in tools to simplify ongoing

management. However, this can lead IT leaders to mistakenly believe that maintaining their

cloud systems will be easier than on-premises. But the reality is different. The internal IT team still needs to do things like: configure networks, maintain permissions, lock down critical data, set up backups, create and maintain machine images, and dozens of other tasks that cloud platforms do not perform.

The assumption that cloud management is “easy” is wrong and has been created by a few case studies of enterprises that manage thousands of instances with only a small team of employees.

To combat this issue, enterprises can solicit a managed service provider (MSP) for their cloud deployments. Managed cloud services range from specialized services that address specifically tailored cloud needs to helping clients manage an entire hyper-scale cloud deployment.

How Do AWS MSPs Help Customers?

Hiring dedicated MSP partners provides a two-fold advantage. Firstly, MSPs offer their AWS specialization to solve your cloud problems and assist in making consequential decisions that affect company productivity, revenue, and efficiency. Second, by delegating day-to-day cloud operations to MSPs, you unburden your in-house IT team to focus on their core tasks. While simultaneously being confident in the knowledge that certified professionals manage your cloud. 

From the wide gamut of offerings, Let’s look at the popular services that AWS MSP partners facilitate-

  • Overall Cloud Operations management 

It involves everyday upkeep duties like security, provisioning new resources, providing minimum SLA, servicing client requests, daily reporting, etc. 

  • Solution Architecture and design 

MSPs aim to understand customer requirements and business objectives in-depth and provide a customized solution to the customer. This means combining different AWS and third-party services to create the architecture from scratch. 

  • End-to-End Cloud migration 

Migrating from an on-premise system to a cloud architecture is one of the MSPs’ core areas of expertise. This is a stratified process that begins with design, application modernization, and building infrastructure to finally moving all operations over to the cloud. MSPs invest heavily in compliance, ensuring that the solution they provide is AWS and industry compliant. 

  • Deploying and managing Mission critical application 

MSPs ensure reliable storage and network while minimizing any downtime that might surface now and then. Their constant network monitoring safeguards the customer from any attack or threat. That makes MSPs ideal for handling and supporting mission-critical apps on release day or during deployment. 

  • Cost optimization 

MSPs regularly run tests and measure the network traffic and resource utilization at different points to find insights that can help further optimize the workflow and increase servicing time per request. These regular analyses also help MSPs advise better strategies to customers to save costs and data.  

What are the Benefits of AWS MSP Partner Designation?


There are direct benefits to the MSP tag, like visibility, trust, marketability, etc. Additionally, MSP can avail of special AWS benefits that help with learning, development, and early access to AWS products and news, etc. 

Attracts Bigger Ticket Size 

MSP designation translates to bigger ticket sizes in the cloud market by signalling trust and the ability among customers to commandeer large-scale migration and management responsibility. This means an increase in the overall quality and quantity of customers. 

Exposure to New Opportunities 

MSPs get invited to AWS-facilitated seminars and meetups that can open new opportunities like co-selling customized courses or receiving referrals through different Customer Engagement (like ACE) programs. 

Increase Visibility and Reach

MSPs can propel their business faster by having listings in AWS’s Partner webpage and APN blog New Partner Post. These mentions in official AWS publications help reach customers looking for MSPs with specific specializations to fit their needs. MSPs also get an AWS partner badge that spotlights their specializations and various recognitions. Priority listing in AWS Partner Solutions Finder and AWS Sales tools likewise helps boost reach for MSPs. 

Faster Go-to-Market and Expert Support  

Go to Market time can be significantly bridged with the support of partner-ready and pre-made templates, marketing playbooks, and toolkits that cut cost and effort. GTM Acceleration Workshop is one such resource that helps drive demand generation with novel go-to-market strategies. Additionally, MSPs have access to experts directly from AWS to spearhead new services and assist in building complex solution that merges different AWS services in novel ways. 

Early Access to Learning and Development Material 

MSPs are exposed to fresh industry insights and strategies through virtual events or private launches. Through the Deeper Learning Series, AWS aims to connect MSPs with Experts to disburse/unveil product roadmaps, feature demos, and releases before the general availability to the public. AWS frequently holds personalized boot camps that help MSPs supplement their build, market, and sell strategies, all around.  

Open to Receive Funding and Credits 

MSP partners receive a Marketing Development Fund specific to their accredited specialization to boost go-to-market time and promote demand generation. They also get credits that subsidize further certifications and AWS programs like MAP. 

Enhance Technical Prowess 

AWS regularly conducts development sessions where MSPs can come together and experiment with state-of-the-art AWS services to solve real customer scenarios while upskilling at almost no extra cost. Avenues like AWS Quest Development Kit provide a platform for MSPs to create lead-generation triggers and showcase how their offering utilizes AWS and its services. 

AWS MSP partner certification is known to be detailed and exhaustive with strict scoring. We at CUSP  Services possess a curated bench of experts on AWS Managed Services that can help you decipher the checklist step-by-step and assemble supporting documentation. CUSP Services also helps throughout your certification journey by offering coaching and guidance on each requirement. 

Our consultation is client specific and extends from assessing the documentation, giving guidance to the partner teams for the documentation, and conducting mock audits to providing rigorous coaching to make the team qualified for the MSP audit. Reach out to Rajeev Karkhanis at to schedule a meeting. 

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