Introducing our unique approach to revenue growth: The SPANDA* model

Our comprehensive methodology has a holistic view of your startup, scale-up, or mid-market business, to scale the organization and drive revenue growth.

*SPANDA, is a Sanskrit word meaning “divine vibration”, wave or pulse.

We leverage our 6-step, infinite mindset framework to build a strong foundation for your business and accelerate efficiently.


Build the revenue growth plan for your company by first personalizing your offering for your target audience and segmenting the audience. We start by seeking answers to →

  • What types of problems or pains do you solve?
  • Who do you solve it for?
  • Which is the niche you focus on?
  • What is your value promise to your customers?
  • What is the competitive advantage of your offering?
  • What is your business model?
  • What is the ROI (Return on Investment) for your customer?


Based on a deeper understanding of your company and industry dynamics, we then lay the basic building blocks of a winning organization.

  • Define the short-term and long-term goals
  • Develop a unique value proposition and validate it to solve the customer’s pain points and challenges
  • Cast the business model and organization design to reach and serve customers
  • Define KRAs and incentives to get the right alignment
  • Detail the career roadmap along with IDP (Individual Development Plan)
  • Develop a coaching culture


We believe in attracting your leads, rather than pitching them! To make this happen we help shift your process to inbound sales and marketing.

  • Create scalable and effective customer & market-facing processes to build pipeline and increase conversions
  • Create and bring products/services to market with agility


In this phase, we help nurture leads and facilitate the customer’s buying journey. We leverage outbound sales and marketing tactics to personalize conversations with prospects.

  • Nurture partnerships, suppliers, alliances – ecosystem development processes for adding value to customers
  • Enable technology-powered, internal processes to scale efficiently and cost-effectively


We help you create a customer success or delivery excellence team that creates the “Aha” experience for the customer. Similar to white-glove service, your personalized customer-service function will be able to understand and predict customer needs, anticipate and remove friction, and implement organizational enablers to delight.

  • Define the value stream from the “Company to your Client”
  • Design Customer Success Framework for delivering value and creating customer referrals


At this stage, your customer is looking to scale and you’ve established yourself as a “trusted advisor”. The force multipliers start to come into play, and LTV: CAC ratio increases signaling growth and profitability.

  • Develop dashboards for important KPIs with a focus on leading indicators
  • Establish weekly & monthly cadence and Quarterly Performance Review systems 
  • Prepare and assess monthly, quarterly, and yearly estimates
  • Conduct gap analysis and create risk mitigation plans
  • Perfect cost analysis and optimization plans- with emphasis on Human capital, IP development, and SGA costs
  • Analyze pricing, cash flow & portfolio for profitability
  • Design investment plans

That’s our mantra for revenue growth! But don’t just take our word for it, discover why businesses vouch for Cusp Services.

Increased revenue by 4x

Siva, CEO

Scaled GTM organisation

Ramprasad Sanjeevi, Director

Streamlined planning & execution

Jeevan Dongre, CEO

Drove bottom line growth

Balasubramanian Krishnan, CEO

Equip your team for success and get in touch with us today!

Let us know about your growth challenges