SPANDA Framework Step 2: “Prepare” To Define Value Proposition, Goals & More

Successful market segmentation comes with an added responsibility. Each time someone buys your product or service, he/she is choosing you over your competitors because that person found your offerings more valuable. In today’s competitive world, where multiple companies are offering similar products with similar features, it becomes incredibly difficult for startups to stand apart from […]

How Becoming an AWS Managed Services Partner can Unlock Long-Term Opportunities

AWS MSPs or AWS Managed Services Providers are organizations that provide end-to-end AWS solutions to customers at any stage of the cloud journey, including planning and design, building and migration, operations and support, and automation and optimization.   AWS MSP Partners have expertise in helping customers assess, migrate, deploy, optimize, and manage their solutions on the […]

Are you in search of a simple yet comprehensive framework to drive Revenue Growth?

Why does it have to be so complex? Product innovation might help startups redefine the market, but it is not enough for their sustainable growth. Thriving markets and volatile business landscapes are making innovation advantages decreasingly sustainable for organizations. To sustain the growth of their ventures, Founders and Entrepreneurs, as the leaders of the organization, are challenged […]

Quick Reference Guide (QRG) On Forming and Running Successful Partnerships to Grow Revenues

More than 57% of organizations leverage partnerships to grow their customer base, while over 44% of businesses do so to gain valuable insights, ideas, and innovation. Read ahead to discover the benefits of having a business partnership and the right practices to successfully form and maintain them. Key Partnership Benefit Partnerships benefit all stakeholders: business owners, […]

Top 9 Deal Breakers and How to Avoid Them [+ FREE e-Book]

But salespeople often tend to exaggerate, misinterpret, or overestimate their products and services in trying to win the sale. Such behaviors repel the buyers and break the deals. To avoid such circumstances in your business, you must know about the common deal-breakers and the ways to avoid them. Here are some of them:  1.Focusing on […]

Generating Quality Leads Through LinkedIn Content Marketing [+Free eBook]

Today, over 90% of all organizations market with content. Among them, over 91% of all B2B marketers and 86% of all B2C marketers use content marketing. But what makes it so valuable for businesses today? Besides generating leads and increasing sales and revenue, content marketing can also help you establish trust, build authority, improve traffic and help understand your audience better.  Now, let’s […]

How Can You Go Global with Your Startup? The 7 Tried and Tested steps

Here are some proven steps to help you scale your startup globally. 1. Achieve a Good Product-Market Fit Earlier, we talked about the importance of product-market fit for international scaling and the challenges it poses. This factor can make or break your startup. If you have a fantastic product but no market demand for it, […]

7 points to consider before entering international markets to grow revenues

But before diving into unknown waters, you need to answer a few questions to be able to formulate a focused strategy. What are the benefits of having a global presence? When is the right time for your startup to start working on its international aspirations? And what are the challenges that international markets bring along […]